2Performant: The Digital Heart of Romania’s Online Commerce
In the dynamic landscape of e-commerce, Romania stands out with its impressive growth in the e-commerce sector, estimated at over 6 billion euros by ARMO – The Romanian Association of Online Stores. In this context, 2Performant, the leader in the Romanian affiliate marketing market and a company listed on the AeRO market of the Bucharest Stock Exchange (BVB symbol 2P), plays a key role, acting as a growth vector in the online industry.
Significant Growth in Online Sales
The company 2Performant, a major player in digital marketing and online commerce, recorded in 2021 no less than 1.39 million sales for its partner online stores. This performance underscores the decisive influence of the platform on the evolution of Romanian e-commerce.
Trends and Preferences: Fashion at the Forefront Online
According to data from 2Performant.com, the top product categories by sales in 2021 are led by the Fashion category, with 363,300 sales, an increase of 30% compared to the previous year. This demonstrates the rapid adaptation of consumers to new social and economic realities. In 2021, Romanians returned to purchasing streetwear, occasion wear (for weddings, baptisms), or office wear, as well as footwear, marking the resumption of social activities.
Other Popular Categories: Books, Movies, Music, and Home and Garden
Besides the Fashion category, Books, Movies, and Music rank second in sales, with 338,200 transactions. The third place is occupied by Beauty with 145,400 sales, and the Home and Garden category stands out in fourth place, with an increase of 46% and 80,100 sales.
Migration of Shopping to Online and Mobile
The average value of the online shopping cart increased in 2021 to 52.6 euros, 5.8% more than in 2020. Data from 2Performant shows that 69% of online purchases are made from mobile phones, a sign of rapid adaptation of consumers to new technologies and trends.
Black Friday: The Climax of E-Commerce
Black Friday 2021 marked a high point for online commerce, with significant increases in the Fashion category and other areas. During the period of November 1-14, 2021, 462 online stores generated 115,000 sales through 2Performant.com, worth 6,929,804 euros + VAT.
2Performant: The Catalyst for Online Businesses
The 2Performant.com platform, developed in-house, facilitated 68.7 million clicks in 2021, an increase of 23.4% compared to the previous year. This underlines the platform’s efficiency in generating valuable traffic for its partners.
2Performant’s Vision for the Future
With a steady conversion rate of 2% and purchase decisions made in less than an hour by 50.3% of buyers, 2Performant demonstrates its ongoing relevance in the digital ecosystem. Raluca Negrea, Country Manager for Romania and Bulgaria at 2Performant, emphasizes the importance of affiliate projects in guiding consumers to advantageous offers and well-structured sources of information.
2Performant: Pioneering and Innovation
2Performant is not just an engine of online commerce but also a pioneer in integrating affiliate marketing and influencer marketing in Romania. Being the largest local source of traffic for online stores, 2Performant.com brings approximately 4.5 million clicks monthly for its portfolio clients.