Franke Romania: Innovation and Quality at the Heart of Home Kitchens
Franke, recognized globally as a leader in smart solutions for home kitchens and professional food service applications, once again demonstrates why it is a trusted name in the home & deco sector. 2021 was a benchmark year for Franke, with remarkable success in the November-December discount campaign, registering an impressive 50% increase in sales compared to the previous year.
Diversity and Quality: The Choices of Romanian Consumers
Romanians showed a diversified preference for Franke products, focusing on quality and technological innovation. Sinks, faucets, hobs, and ovens from new Franke collections, such as Mythos, Maris, and Smart, enjoyed special interest, standing out through their modern design and advanced functionality.
Mythos Collection: Pioneering Design and Technology
The Mythos collection distinguishes itself with a design that utilizes advanced technological versatility. Ovens from this collection, with features such as steam cooking, Multicooking, Cook Assist, and an efficient cleaning system, were the primary choice for online purchases. The elegant appearance and innovative functions have made these appliances a preferred option for buyers.
Maris Collection: Elegance and Efficiency in Hobs
When it comes to hobs, the Maris collection was at the top of the preferences. These hobs stand out through the elegance of their design and efficiency in use, offering a diversity of options that perfectly adapt to consumer needs.
Fragranite Sinks: Durability and Hygiene
Fragranite sinks were also highly sought after, due to the extraordinary resistance of the textured material (80% quartz sand and 20% acrylic resin) and the high level of hygiene they provide. This preference underscores consumers’ desire to combine durability with functionality.
VITAL Faucets: Eco-Friendly Technology
Franke faucets, especially those in the VITAL range, drew attention with their innovative water filtration systems, child safety features, and methods for reducing water consumption, demonstrating Franke’s commitment to eco-friendly solutions in the kitchen.
Extended Discounts and Special Offers
Franke rewarded its customers’ loyalty with an extended period of discounts, starting with Franke Black Friday and ending with the White Christmas campaign. Discounts varied between 15% and 30%, covering a wide range of products, from complete kitchen packages to individual appliances.
Franke’s Vision for 2022
With an ambitious target for the first quarter of 2022, Franke aims to increase sales by 20%. Florin Porojan, the General Manager of Franke Romania, expresses confidence in the company’s products and the loyalty of its customers, demonstrating Franke’s adaptability and resilience in the face of challenges.