Atu Tech, the undisputed leader in the Romanian security systems online market, is ending the year on a notable high note, recording impressive sales of 64 million lei (13 million euros), marking a solid 10% increase compared to the previous year. But this is just the beginning, as the company has big and ambitious plans for 2022, with an estimated growth of 15%. What lies behind this significant growth, and what are the company’s objectives for the future? Read on to find out!
The spectacular sales growth in 2021 has solidified Atu Tech’s position as the largest online store for security systems in Romania. However, this success was not accidental. The company made substantial investments to achieve these remarkable performances. To support the estimated 15% growth in 2022, Atu Tech will invest no less than 1 million euros. These investments will be directed towards strengthening their market leadership position, reducing delivery times, expanding the product range to include over 15,000 items, and increasing stock levels across all product categories, all while expanding the team.
“Curious about how we’ll use these investments to enhance the user experience? Part of these funds will go into improving the backend platform of our website, making navigation smoother and purchases simpler and faster. We will also invest in the logistics segment and internal process optimization to deliver orders to customers more quickly,” says Sorin Felea, Director of Atu Tech.
Another important objective for 2022 is to increase product stocks by over 50% compared to the previous year. This strategic decision comes in response to the supply chain challenges faced globally. Additionally, the increase in stock levels aligns with the growing demand for security solutions, which has been on the rise for the past two years.
Last year, the best-selling products were video surveillance equipment, alarm systems, access control, and gate automation, followed by SMART HOME systems. In 2022, it is projected that video surveillance systems will remain at the top of the preferences. Therefore, Atu Tech will adapt its product range to offer the latest and most advanced solutions, with high resolutions and highly useful technical features, delivered quickly and at affordable prices.
Another major ongoing project is the completion of the new logistics headquarters, an investment initiated in 2021. The new headquarters will have a storage area four times larger than the current one and will introduce automation into the logistics process, resulting in faster order processing.
Regarding human resources, Atu Tech plans to increase the number of employees to over 80 by the end of the year. The company is offering 10 new positions compared to the previous year in the Sales, Logistics, and Marketing departments.
A crucial aspect of Atu Tech’s future plans is the development of a national network of authorized security system installers. The objective for 2022 is to reach 1,500 authorized installers. With over 1,000 partner installers currently, Atu Tech boasts the largest network of security system installers in Romania and offers the most comprehensive “all in one” solution for customers. Customers can not only purchase security systems but also access the installation and maintenance services they need, benefiting from a complete package of products and services in one place, in a simple and transparent process.
Atu Tech is thus a key player in the Romanian security market, with an impressive range of products available on the a2t.ro online store. This includes video surveillance systems, alarm systems, access control, gate automation, intercoms and video intercoms, fire alarm and sound systems, electrical installations, networks, telephony, and many more. The company has an extensive network of over 1,000 partner installers, allowing it to offer services nationwide.
With impressive results behind it and ambitious plans for the future, Atu Tech remains a benchmark in the Romanian security industry. With constant investments in technology and logistics, it is solidifying its position as a leader and providing customers with reliable and state-of-the-art security solutions. It’s no wonder that Atu Tech is the first choice for many customers seeking quality security products and services. Certainly, 2022 promises to be a highly promising year for this dynamic company.