Significant Sales Increase in Home Heating Products and Accessories at Mathaus During Black Friday 2022
The year 2022 marks a pivotal moment for Mathaus, the home improvement and construction material retailer, in the context of Black Friday. It is estimated that products for home heating and related accessories, along with sanitary items and energy efficiency solutions, will be the “stars” of this period. This trend, identified through an extensive analysis of consumer behavior, highlights a clear preference of Romanians for purchasing online the products needed for the cold season, taking advantage of significant discounts to prepare for winter.
Mathaus Anticipates an Impressive Sales Growth
Mathaus estimates an increase of at least 15-20% compared to last year, a threshold already surpassed in some cities in 2022. The regions of Moldova, Muntenia, and Oltenia stand out for their large number of active online consumers in the field of DIY and construction materials, according to the analysis of online sales from Black Friday 2021. Suceava County recorded the highest increase in orders (+94%) compared to the monthly average, followed by Argeș (+70%), Dolj (+43%), and Olt (+35%). In contrast, the counties of Cluj, Arad, and Caraș-Severin had fewer orders during discount periods.
Bucharest, Leader in Online Orders of Construction Materials
In the ranking of online orders from Black Friday 2021, furniture and sanitary items doubled their sales. On the website www.mathaus.ro, the star products were radiators and home heating accessories, with an increase of over 300% during the discount period. Generators and appliances followed closely, with increases of 286% and 280%, respectively. These products were predominantly ordered in counties with ongoing construction projects, such as Bucharest, Timiș, as well as Călărași, Gorj, and Mehedinți.
Advantages of Online Commerce in Construction Materials
Marinela Bujor, Marketing & eCommerce Director at Arabesque, highlights that “online commerce in the field of construction materials follows the same rules as the classic product categories.” On Black Friday, the increase in orders is stimulated by facilities offered by Mathaus.ro, including home delivery with their own fleet of vehicles, regardless of the weight and quantity ordered. The Arabesque fleet comprises over 1000 specialized vehicles, a major competitive advantage of the brand.
Mathaus: Increasing Confidence in Online Orders
On www.mathaus.ro, a wide range of products is purchased, from rebar for foundations to wallpaper for children’s rooms. This fact indicates an increase in confidence in the online segment for these types of products. Marinela Bujor emphasizes this positive trend in consumer behavior.
Black Friday 2022 at Mathaus: Discounts of Up to 60%
During the Black Friday 2022 campaign, Mathaus offers over 5000 products with discounts of up to 60%. The campaign starts on November 9th and runs both online and offline until November 14th.
Significant Discounts in Various Categories
For the “Fences and Enclosures” segment, Mathaus announces discounts of up to 20%. Finishing and furnishing materials have discounts of up to 56%. Thermal, sanitary, and appliance articles will also have considerable discounts, some reaching up to 60%. Significant price reductions of up to 50% are applied to machinery and tools, such as concrete mixers and drills, as well as electrical and lighting products.
Attractive Offers for Those Looking to Furnish Their Home
Discounts of up to 56% are available for furniture and decorations, 32% for paint and varnish, 27% for gardening equipment, and 20% for thermal insulation.
About Mathaus
Mathaus is the retail brand of Arabesque, which includes 7 physical stores in Romania and the website www.mathaus.ro. In its stores, the Romanian retailer offers complete solutions for any type of construction, home improvement, gardening, or DIY project. Mathaus.ro hosts over 40,000 items from major international and local brands. Mathaus provides the unique advantage of delivering ordered products anywhere, either with its own fleet or through traditional courier services.