The year 2022 marks a pivotal moment for Mathaus, the home improvement and construction material retailer, in the context of Black Friday. It is estimated that products for home heating and related accessories, along with sanitary items and energy efficiency solutions, will be the „stars” of this period. This trend, identified through an extensive analysis of consumer behavior, highlights a clear preference of Romanians for purchasing online the products needed for the cold season, taking advantage of significant discounts to prepare for winter.

Mathaus Anticipates an Impressive Sales Growth

Mathaus estimates an increase of at least 15-20% compared to last year, a threshold already surpassed in some cities in 2022. The regions of Moldova, Muntenia, and Oltenia stand out for their large number of active online consumers in the field of DIY and construction materials, according to the analysis of online sales from Black Friday 2021. Suceava County recorded the highest increase in orders (+94%) compared to the monthly average, followed by Argeș (+70%), Dolj (+43%), and Olt (+35%). In contrast, the counties of Cluj, Arad, and Caraș-Severin had fewer orders during discount periods.

Bucharest, Leader in Online Orders of Construction Materials

In the ranking of online orders from Black Friday 2021, furniture and sanitary items doubled their sales. On the website www.mathaus.ro, the star products were radiators and home heating accessories, with an increase of over 300% during the discount period. Generators and appliances followed closely, with increases of 286% and 280%, respectively. These products were predominantly ordered in counties with ongoing construction projects, such as Bucharest, Timiș, as well as Călărași, Gorj, and Mehedinți.

Advantages of Online Commerce in Construction Materials

Marinela Bujor, Marketing & eCommerce Director at Arabesque, highlights that „online commerce in the field of construction materials follows the same rules as the classic product categories.” On Black Friday, the increase in orders is stimulated by facilities offered by Mathaus.ro, including home delivery with their own fleet of vehicles, regardless of the weight and quantity ordered. The Arabesque fleet comprises over 1000 specialized vehicles, a major competitive advantage of the brand.

Mathaus: Increasing Confidence in Online Orders

On www.mathaus.ro, a wide range of products is purchased, from rebar for foundations to wallpaper for children’s rooms. This fact indicates an increase in confidence in the online segment for these types of products. Marinela Bujor emphasizes this positive trend in consumer behavior.

Black Friday 2022 at Mathaus: Discounts of Up to 60%

During the Black Friday 2022 campaign, Mathaus offers over 5000 products with discounts of up to 60%. The campaign starts on November 9th and runs both online and offline until November 14th.

Significant Discounts in Various Categories

For the „Fences and Enclosures” segment, Mathaus announces discounts of up to 20%. Finishing and furnishing materials have discounts of up to 56%. Thermal, sanitary, and appliance articles will also have considerable discounts, some reaching up to 60%. Significant price reductions of up to 50% are applied to machinery and tools, such as concrete mixers and drills, as well as electrical and lighting products.

Attractive Offers for Those Looking to Furnish Their Home

Discounts of up to 56% are available for furniture and decorations, 32% for paint and varnish, 27% for gardening equipment, and 20% for thermal insulation.

About Mathaus

Mathaus is the retail brand of Arabesque, which includes 7 physical stores in Romania and the website www.mathaus.ro. In its stores, the Romanian retailer offers complete solutions for any type of construction, home improvement, gardening, or DIY project. Mathaus.ro hosts over 40,000 items from major international and local brands. Mathaus provides the unique advantage of delivering ordered products anywhere, either with its own fleet or through traditional courier services.

Don’t miss this unique opportunity of the year! From November 9th to 27th, Homelux brings you Black Friday, the eagerly awaited event for all interior design enthusiasts and beyond. It’s the perfect time to refresh your home with quality products at incredible prices. With discounts of up to 90%, Homelux offers you the chance to purchase everything you desire for a dream home.

Extended Homelux Offer: Furniture and Decorations at Exceptional Prices

The grand event of Black Friday at Homelux is defined by variety and quality. With impressive discounts of up to 90% on a wide range of products, you’re sure to find everything you need to transform your house into a true sanctuary of design and comfort. From elegant and modern furniture to sophisticated lighting fixtures, fine textiles, and attractive decorations, Homelux offers a wide range of options to satisfy your tastes and needs.

Special Surprises: Gift Voucher and Additional Discounts

As if that wasn’t enough, Homelux prepares an additional surprise for you: a 10% discount voucher valid for purchases in February. Thus, the joy of Black Friday extends, and you can enjoy exceptional offers even after the campaign ends.

Most Desired Products: Lighting Fixtures, Decorations, and More

The highlight of this Black Friday campaign are the lighting fixtures, available with discounts of up to 90%. These are closely followed by decorations, with discounts of up to 70%, carpets with up to 60% discount, chairs with up to 40% discount, and sofas reduced by up to 20%. These offers are perfect for adding a touch of style and comfort to any space.

Variety and Style: Products for All Tastes

At Homelux, variety meets quality. Regardless of your preferred style – whether modern, classic, ethnic, or romantic – you will find products that perfectly match your needs. All items are carefully selected by experienced interior designers, ensuring that each product harmoniously combines exceptional design with functionality.

Accessibility and Quality: Reduced Prices, Exceptional Design

The affordable prices for high-quality products make Homelux the ideal destination for all those looking to improve the appearance and comfort of their home. Black Friday is the perfect time to take advantage of these exceptional offers.

Availability and Easy Access: Online and in Physical Stores

Remember, the offers are available while stocks last, both on the homelux.ro website and in the physical Homelux stores located in Focșani (Str. Aleea Parc nr. 2) and Balotești – DN1 Value Centre (the former Prisma shopping center). Thus, you have the freedom to choose how you want to explore and take advantage of these incredible discounts.

Don’t Miss the Opportunity: Black Friday at Homelux Awaits You

In conclusion, Black Friday at Homelux is the perfect opportunity to purchase high-quality products for your home at unprecedented prices. With discounts of up to 90%, a wide range of products, and an additional gift voucher, there is no better time to invest in the comfort and aesthetics of your home. Don’t miss this unique chance to enjoy the best deals of the year at Homelux. Your dream of having a beautiful and comfortable home is now more accessible than ever!

The Romanian e-commerce market has been complemented by a fresh and innovative presence in the home, deco, design, and DIY field – HomeDecoDesign.ro. This platform offers you the opportunity to promote your products in exchange for a unique commission charged on each sale. Today, we had the chance to speak with the founder of the platform, Bogdan Minoiu, to learn more about this exciting initiative.

Bogdan Minoiu, a Romanian entrepreneur with experience in digitalizing commercial document flows, the developer of HomeDecoDesign.ro, presented his attractive proposal for suppliers from various industries such as retail, DIY, FMCG, automotive, and logistics. Bogdan Minoiu has already managed to assist over 1300 suppliers from Romania and abroad in digitalizing and automating their supply and distribution chain activities.

Reporter: What inspired you to launch the HomeDecoDesign.ro platform, and what were the main objectives you had in mind during its development?

Bogdan Minoiu: The importance of an accessible and user-friendly experience for both users and suppliers was a key aspect in the launch of the HomeDecoDesign.ro platform. We wanted to provide an innovative marketplace through which visitors could have access to an extensive range of products, while suppliers could benefit from a quick solution for product integration and listing, as well as the rapid activation of commercial document flows with ERP and WMS systems. We focused on developing an intuitive and efficient platform that would facilitate both user experience and the business process for suppliers. By implementing an advanced Electronic Data Interchange (EDI) solution through EDIconnect.ro, HomeDecoDesign.ro is committed to minimizing integration efforts for suppliers, allowing them to focus on key aspects such as marketing, customer support, and sales.

Reporter: How do you differentiate yourself from other e-commerce platforms, and what are the main advantages you offer to suppliers?

Bogdan Minoiu: HomeDecoDesign.ro focuses on building an accessible and user-friendly platform. Suppliers benefit from a quick solution for product integration and listing, as well as the rapid activation of commercial document flows with ERP and WMS systems through the advanced EDI (Electronic Data Interchange) solution implemented via EDIconnect.ro. This allows suppliers to take advantage of extensive marketing opportunities, customer support, and sales, while users have access to an expanded range of products in an intuitive experience.

Additionally, our platform offers suppliers several competitive benefits, such as commissions of up to 7%, which is one of the most competitive rates in the industry. Suppliers also gain access to a growing audience by listing their products on HomeDecoDesign.ro, increasing the visibility of their brand. Moreover, we provide extensive promotional support and integrated digital tools for easy document management.

Reporter: What are the prospects for the development of the HomeDecoDesign.ro platform, and what are your expectations regarding the community of suppliers?

Bogdan Minoiu: HomeDecoDesign.ro is not just an ordinary marketplace but a platform dedicated to enhancing the buying experience for home and decoration products. With a dedicated team and an investment of approximately 100,000 EUR, we are determined to offer suppliers the opportunity to expand their businesses and benefit from the advantages of an innovative platform.

By joining the HomeDecoDesign.ro community, suppliers can become part of a dynamic and growing community of home and decoration product suppliers. We aim to continue developing our platform, adding new features, and expanding collaborations with suppliers to provide the best experience for both them and users.

Reporter: Thank you, Bogdan, for this informative interview. You are an example of innovative entrepreneurship, and we are excited to see how the HomeDecoDesign.ro platform contributes to the development of e-commerce in Romania.

HomeDecoDesign.ro is indeed a promising platform in Romania’s e-commerce market. With the advanced solutions it offers to suppliers and the pleasant and efficient experience for users, it stands out as an attractive choice for those interested in home and decoration products. If you are a supplier or a user looking for an innovative platform, HomeDecoDesign.ro may be the answer you need to transform your business into a success.

They must also find out how to make it work while meeting targets for the current quarter, the following quarter, and future quarters. Moreover, they have to perform all of this in a dynamic setting.

Operating in the same manner and expecting a different outcome is not sufficient.

The pioneers of contemporary sales, known as revenue innovators, are aware that there is a superior approach. They are aware that businesses must make investments in a comprehensive data strategy and the appropriate sales technology infrastructure to support it. They can grow sales onboarding and coaching once that is in place. They can reclaim some time to concentrate on long-term strategic projects. In order to adapt to shifting consumer and market expectations, they might dynamically change their revenue plan. In light of this, here are three techniques used by Revenue Innovators to expand onboarding and coaching inside sales companies.

How the Modern Sales Manager Scales Onboarding and Coaching Programs

1. Make data the business’s engine

Let’s be honest. Sales managers may accomplish a hundred different things each day. It’s simple to become sucked up in the weeds. Nevertheless, if you want to grow your efforts, you must pause and consider what would provide the sales team or organization with the highest return on investment. You can accomplish it using data.

That’s only one illustration. Sales managers can use data-driven decision-making to look broadly or narrowly depending on the situation. They may gauge buyer involvement at all stages of the funnel by taking a comprehensive look at their data. Also, managers may acquire benchmarks for what works best in terms of timing, messaging, and metrics. As they concentrate on the top transactions, they can drill down into the details of what areas to advise the representatives on to complete the sale more quickly.

The sales manager of the future makes rapid decisions based on data and applies the sales levers that will produce the greatest returns.

2. Set sales coaching in context

Managers of sales must scale coaching. You have expanding teams. You must learn how to teach reps so they can work harder and faster. So you train them in the same approach to handling objections, correct? Wait a minute.

According to the most recent study, future frontline sales managers will be analytical and intelligent, able to interpret findings utilizing data.

Managers of the future are inquisitive about what the data is showing them, how it pertains to various circumstances, and finally recognize that each rep sells differently from the others, as opposed to just coaching based on intuition.

„Wait, I thought we were talking about scale here,” some people may be saying. It is not necessary to create customized strategies for hundreds of merchants to contextualize coaching. Indeed, the goal is to motivate salespeople to improve their performance by directing them to the appropriate resources with the use of data. Top performers’ managers employ technology to scale immediate opportunities for basic coaching. They utilize information like speak to listen ratios and monologue lengths, for instance, to inform their comments.

3. Make use of conversational acumen

In the past, CRM records of conversations between a buyer and a sales representative were merely arbitrary. There could have been a spot for the representative to write down some notes, which may or may not have been done. Sales managers would find it difficult to understand the specifics of a contract with little information to rely on.

A discussion is no longer only a record thanks to conversation intelligence. Managers have genuine understanding of the discourse because to this extensive data source. They might set up alerts for important words or phrases or create bookmarks for instances they wish to train on. When on calls with their representatives, they may even offer coaching on the go.

Sending their representatives (new or experienced) into the field while they aren’t around still gives them confidence. When sales representatives require information, conversation intelligence gives it to them. Consider the scenario where a client poses a challenging, competitive query. Instead of having to search their memory, look around on their desktop, or promise to come back to the customer, the salesperson may depend on conversation intelligence to launch a flashcard with all the necessary information.

1. Intelligence and vision

Before interacting with potential consumers, salespersons may benefit greatly from sales intelligence. because it provides a comprehensive overview of the client, his wants, and his demands. You will go a long way in developing a relationship with the consumer by taking this simple but crucial step.

2. Tango Instruction

The sales representative should get curious about technology and feel the need to study it. Leads should be monitored, and they should be followed on various platforms along with their activity. Additionally, you have to be aware of the stage that a certain lead is at. Activities for data enrichment aid in determining which accounts would make ideal targets and what their areas of interest are. Each sales representative should adhere to this as one of the fundamental principles of sales intelligence.

3. Real-Time Reasoning

Intelligent sales representatives should occasionally trust their gut to make the right choices. As a general rule, the contract is often closed by the sales representative who contacts a prospect first. Real-time sales information can help the sales representative close the transaction in a situation when there is too much data but little understanding.

4. Guard Change

It pays to be committed, establish a connection, and communicate often with your clients. You will be among the first to find out about any changes in the decision-makers. At the same time, you will be aware of who the following important individual is. You now have more time to develop your connection as a result. Additionally, it shows the business that you are more than simply someone who wants to extend your contract; you also wish them well.

5. A Seasonal Transition

When there are any significant changes in the sector, it issues a warning. This provides you plenty of time to notify the consumer if there are any major changes.

6. A League of Their Own

When it comes to creating and keeping a great relationship with a customer, you need to be informed about more than just the significant developments or announcements. Updates to blogs are as crucial. From a client’s blogs, you may discover a lot about them. Keeping up with the most recent blogs written by clients or rivals is crucial to the sales intelligence element.

7. Relationship after the Sale

After a deal is closed, the salesperson’s relationship with the customer continues. By providing you with the required data and information about the customer’s ongoing contact, sales intelligence will enable you to meet their future demands. With a few tries, you’ll be able to learn more crucial details about your customers and boost sales. Hilton Hotels’ founder, Conrad Hilton, remarked “Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.”

Businesses must adapt contemporary technologies and methods in order to meet client expectations. In conclusion, forward-looking businesses have chosen artificial intelligence for their development. Success of AI applications depends on the quality and volume of data collected. Additionally, businesses are utilizing AI in creative ways.

How Simple Applications Of AI Can Modify The Sales Process.

• Optimization of Prices

The key to reaching people is determining the ideal pricing for a product. A price optimization analysis looks at how customers would react to various product pricing. It aids in choosing the appropriate price to reach break-even. Above all, it suggests rates to make the most money possible without alienating the clientele. The optimization of pricing and price strategies is approached differently by each firm. Finding the ideal pricing is a challenging task. Customers shouldn’t be discouraged from purchasing due to price. Businesses don’t want to lose their customers or their profits. Adopting AI will be the best course of action in such precarious conditions.

• Prediction and AI

Making predictions based on the examination of historical and current data is the process of forecasting. The sales community has struggled with forecasting for years. However, you can properly estimate the precise sales statistics and deficits with the help of AI. Without human intervention or influence, artificial intelligence will compile a list of possible clients.

• Cross-selling and upselling

Recurring sales are the simplest method to make sales. Furthermore, selling to current clients is the most cost-effective strategy. Upselling is the practice of persuading customers to buy things of a similar or higher caliber than what they originally intended. Cross-selling is offering relevant items to current consumers who have already purchased from you. AI may assist you in determining which of your current customers are more likely to make a purchase.

Aosom, a renowned company in the global online retail market, has expanded its operations to Romania since 2020, offering a wide range of products through its online store www.aosom.ro. Founded in 2009 in the United States and part of the MH Group headquartered in Ningbo, China, Aosom stands out for its diverse and quality range of products.

Aosom’s Diverse Product Brands

With well-known brands such as HOMCOM (furniture and interior accessories), Outsunny (outdoor furniture and gardening), PawHut (pet products), Vinsetto (office products), Durhand (DIY products), and Kleankin (bathroom articles), Aosom offers innovative solutions for a variety of needs, from furniture and interior decorations to products for gardening and pets.

Aosom’s Black Friday Campaign

Aosom launches its Black Friday campaign from November 11 to 14, 2022, offering substantial discounts on all products available on Aosom.ro. This campaign is not only an excellent opportunity to refresh home decor at advantageous prices but also to purchase holiday gifts in advance.

Range and Accessibility of Black Friday Products

Customers will find discounts on a wide range of items, from furniture and decorations to heating solutions and festive decorations. Aosom’s offerings include products suitable for every space and taste, from comfortable furniture to lighting systems and sanitary ware.

Home Decorating with Aosom

Especially during the holidays, Aosom offers a wide range of decorations that bring a special charm to any space. This Christmas, customers can create a special decor with minimal effort, thanks to the variety of festive decorations available at Aosom.

Black Friday Gifts: Joy and Memories

The gifts purchased on Black Friday from Aosom.ro bring joy and create unforgettable memories. Aosom proposes a wide range of gift ideas for all occasions, offering perfect solutions to pleasantly surprise loved ones.

Aosom’s B2B Program: Opportunities for Business

Aosom also offers a robust B2B program, dedicated to professionals and resellers interested in distributing Aosom products in their own stores. The company focuses on the quality of products and customer service, thus ensuring profitable business opportunities for its partners.

Efficient Logistics and Storage

All Aosom products are stored in its warehouse in Belgioioso, Italy, covering an area of 50,000 square meters. The company’s advanced logistics system ensures fast and efficient deliveries. Additionally, Aosom owns an outsourced warehouse in Bucharest to optimize sales in Eastern Europe.

Aosom’s Expansion: A Global Presence

Aosom is present in 12 countries, with 7 subsidiaries and 20 owned warehouses. The company quickly established itself as a leader in furniture and interior and exterior design articles. Present in Italy since 2014, Aosom has expanded operations to the USA, Canada, the UK, France, Germany, Spain, and other Balkan countries, including Romania.

Conclusion

Aosom is a trusted partner for both customers and business partners, offering high-quality products and exceptional customer service. With a varied range of products and an expanding global presence, Aosom remains a top name in online retail.

Aosom, already a well-established name in the world of online sales, is consolidating its position in the global market by offering an extensive range of furniture and interior and exterior design items. Founded in 2009 in the United States and part of the MH Group, headquartered in Ningbo, China, Aosom quickly conquered international markets and has now arrived in Romania, with the launch of its website www.aosom.ro in 2020. Present in over 12 countries, with 7 subsidiaries and 20 owned warehouses, Aosom is the ideal choice for online shopping for high-quality furniture and design items.

An Impressive Catalog: Over 4,000 Items at Your Disposal

Aosom’s catalog stands out for its impressive diversity, offering over 4,000 items that satisfy all preferences and needs. From elegant indoor furniture by HOMCOM, garden articles and outdoor furniture by Outsunny, to pet products by PawHut and office items by Vinsetto, Aosom aims to provide its customers with a complete range of products to improve and beautify every corner of their home and garden.

Aosom’s Commitment to Quality and Innovation

At Aosom, quality and innovation are at the core of every activity. With a strong commitment to customer satisfaction, Aosom dedicates itself to identifying and offering the latest and most interesting products at affordable prices. Loredana Fartade, Head of Sales & Operation – Eastern Europe, emphasizes the importance of combining the convenience of online shopping with excellent prices and top services to ensure a unique and satisfying shopping experience.

Logistical Infrastructure: Efficiency and Speed in Deliveries

With a main warehouse in Belgioioso, Italy, and an impressive space of 50,000 sqm, Aosom guarantees fast and efficient delivery for all orders, including large-sized items. Aosom has also invested in an outsourced warehouse in Bucharest, thus ensuring a strong presence in the Eastern European online sales market.

Aosom’s B2B Program: Vast Opportunities for Professionals

A remarkable aspect of Aosom is its B2B program, designed to meet the needs of professionals from various sectors and resellers interested in distributing Aosom products. This program offers access to a dedicated price list, facilitating business partnerships and expanding the distribution network of Aosom products.

Global Expansion and Aosom’s Vision

Since its launch in 2009, Aosom has demonstrated impressive international expansion. Present in Italy since 2014 and in other important European countries such as France, Germany, and Spain, Aosom launched its online site in Romania in 2020, marking an important step in its expansion in the Balkan region, with plans to extend into Slovenia, Bulgaria, and Hungary.

Invitation to Customers for an Exceptional Shopping Experience

Loredana Fartade invites customers to explore the diversity and quality of Aosom products on www.aosom.ro. „At Aosom, we pride ourselves on our ability to offer a wide range of products that meet all the needs and tastes of our customers. We look forward to you discovering the products that will transform your home and garden into a sanctuary of style and comfort,” she says.

Conclusion: Aosom – Synonymous with Excellence in Online Furniture Sales

Aosom stands out as an uncontested leader in the field of online sales of furniture and design items. With a vast offering, customer-oriented services, and an expanding global presence, Aosom consolidates its reputation as a top provider for all furniture and interior and exterior design needs. Whether you are looking for modern solutions for your home, garden items, pet products, or office furniture, Aosom is your ideal destination for online shopping.

dekoMAG, the leading importer of special laminate flooring in Romania, marks a significant step in the interior design industry with the launch of the innovative The Floor range. This brand, part of the Romanian company Nistor Art Design, is known for importing and distributing a diversified portfolio of high-quality products and services in interior design. Its extensive offering includes SPC flooring, laminate flooring, parquet accessories, carpets, doors, small furniture, and gardening solutions.

An Extensive Portfolio for Diverse Needs

With a vision focused on innovation and quality, dekoMAG proposes solutions for a wide range of design projects, from residential to commercial spaces. The product range meets the varied needs of clients, offering tailored solutions for every type of project.

dekoMAG and The Floor: A Perfect Combination

The flagship product of dekoMAG is The Floor SPC (Stone PVC Composite) flooring, produced by the German company Falquon GmbH. This innovative product represents the perfect combination of modern design and advanced technology, offering multiple benefits to customers. It is an ideal choice for those seeking durable, aesthetic, and functional products for their design projects.

Quality and Durability in Every Product

The Floor SPC flooring stands out for its exceptional German quality and durability. The product is specially designed to meet the high demands of the market, offering a long lifespan and resistance under various usage conditions.

dekoMAG’s B2B Campaign: Expanding the Distribution Network

From August 15 to September 30, 2022, dekoMAG is running an ambitious B2B campaign aimed at identifying new distributors for The Floor SPC flooring. This campaign targets companies operating stores or showrooms in county capital cities, emphasizing quality and offering efficient solutions to clients.

Innovation and Technology in The Floor SPC Flooring

The Floor product stands out with innovative features, positioning it at the top of preferences in the laminate flooring market:

• Thickness of 5+1 mm, ensuring durability and resistance.
• Included insulation, attached to the board, for increased thermal comfort.
• Easy installation with a click system, without adhesive, thanks to 5G technology.
• 100% waterproof properties, ideal for high humidity areas.
• Intense commercial traffic class 3.3 AC5, for resistance under intense use conditions.
• Special compatibility with underfloor heating systems.
• Manufactured in Germany.

Unique Benefits for Retailers and Distributors

dekoMAG offers numerous competitive advantages to its partners:

• Access to new and innovative technologies with growing demand in the market.
• High-quality products manufactured in Germany, providing increased sales confidence.
• Support in sales through the ParketApp application and presentation materials without additional costs.
• A sales system without stock, with available inventory in Bucharest and rapid delivery across Romania.

Remarkable Benefits for the End Customer

The Floor SPC flooring brings incontestable benefits to the end customer:

• Ecological product, E0 formaldehyde-free, and 100% recyclable.
• Environmentally friendly, containing no wood in its composition.
• Thermal comfort similar to wooden flooring.
• Continuous installation throughout the house, without expansion joints.
• Excellent thermal resistance, comparable to ceramic tiles.
• A varied offer of duropolymer skirting boards with decor identical to the flooring.

Leroy Merlin, an emblematic name in the field of construction, decoration, and gardening, solidifies its position as an innovative leader with the launch of its own mobile application. This strategic step provides users with instant access to the retailer’s vast online portfolio of over 30,000 products, directly from their mobile devices, marking a significant advance in the digital world.

Extended and Personalized Online Experience

The Leroy Merlin mobile app, available for free on the App Store and Google Play, is designed to meet the needs of both iOS and Android users. Offering an extended and personalized shopping experience online, the app combines various functionalities, from browsing through the extensive product catalog to accessing an inspiration section with articles and video tutorials for home and garden renovation and decoration projects.

Leroy Merlin Digital Card: Benefits at Users’ Fingertips

App users benefit from the advantages of the Leroy Merlin digital card, which can be scanned at checkouts. This allows for a worry-free shopping experience, with extended warranty and a 365-day return option. Additionally, each order is linked to the customer’s account, eliminating the need to keep receipts.

Simple and Efficient Online Ordering Process

With the app, customers can order online in a simple and efficient manner. The process of adding products to the cart, choosing payment and delivery options, and finalizing the order becomes a fluid and pleasant experience. The app also remembers the user’s preferred store, facilitating an even faster purchasing process.

Various Delivery Options for Maximum Convenience

Users have multiple delivery options, including the Reserve and Pick Up service – which allows reserving desired products from stores for later personal pick-up, or Order with Home Delivery anywhere in Romania.

Security and Comfort in Authentication

Logging into the app is secure and comfortable, offering the possibility of biometric authentication through facial recognition or fingerprint, depending on the mobile device’s features. Once logged in, customers can stay connected for easy and quick access to their order status.

Barcode Scanning for Detailed Information

The app also allows scanning product barcodes to obtain additional information, such as technical specifications, installation instructions, or product reviews.

Leroy Merlin: A Strong Presence in the DIY Market

LEROY MERLIN, the European leader in the DIY market with a history of over 90 years, is an innovative company part of the ADEO group. With 800 stores in 15 countries and over 115,000 employees, Leroy Merlin is globally recognized and awarded by the „Great Place to Work Institute”. In Romania, Leroy Merlin operates 19 stores, employing over 3000 people in 14 cities.